Apple’s latest iPhone was barely out of the gate when rumors began percolating about the company’s next new phone.
Although the iPhone 7 garnered mostly tepid reviews when it was released this summer, initial inventories sold out quickly, and the company had to scramble to meet demand.
That demand may have peaked, though, which may be why chasers of the next big thing are looking down the road.
“You can rest assured that next year being the 10th anniversary of the original iPhone, Apple will come out with something special,” said Wayne Lam, principal analyst for telecom electronics at IHS Markit.
“Whether it’s a completely new 10th anniversary model in conjunction with the regular iteration model of the iPhone 7, we’ll have to find out — but most likely, there will be drastic design innovation coming with the iPhones in 2017,” he told TechNewsWorld.
“Historically, Apple likes to make a big deal out of decade-length anniversaries,” observed Charles King, principal analyst at Pund-IT.
“Since 2017 marks the 10th anniversary of the iPhone, it’s easy to assume the company will use the opportunity to prove that it hasn’t lost a step, and continues to lead the industry in both design sophistication and delivering value to its customers,” he told TechNewsWorld.
Block of Glass and Aluminum
Anticipation for the next model may be higher because the iPhone 7 failed to tick off many items on the wish lists of Apple fans.
“My impression is they were holding back on the 7, so they could make a whiz-bang splash on the 10th anniversary,” said David McQueen, a research director at ABI Research.
The next iPhone will be Apple’s vision of the smartphone of the future, he added.
“Long term, what the iPhone will be is a block of glass and aluminum with as few buttons, bumps and holes as it can have,” McQueen told TechNewsWorld.
Apple may be taking a step toward that phone of the future with the display rumored for the next iPhone. It reportedly will be an OLED display that will occupy most of the front of the phone — or all of it, by wrapping over its sides.